After more than ten years of development in the LED display industry, the market structure has basically taken shape. After the big waves, several large enterprises with annual sales exceeding 1 billion yuan have emerged. With the rapid intervention of capital, some enterprises have already smelled the new life released by the wholesale market. The message has laid out the channel development strategy of the company.

First, the scale of the small pixel pitch market is increasing year by year.

According to authoritative data, the global LED display market in 2017 was 5.092 billion US dollars, of which indoor small spacing (≤ P2.5) will continue to grow after experiencing rapid development in previous years. The market size in 2017 was 1.141 billion. US dollars, estimated CAGR of 12% from 2017 to 2021. At present, small pixel pitch LED Display products are still used in military applications, government surveillance command centers, large-scale video conferencing systems, etc. Under such circumstances, it seems easy to find out that the market is gradually maturing, promoting, and production technology. Improvement. In 2018, the future small-pitch products will be more widely used in the wider field of indoor display, and will give us more and more amazing display effects.

Moreover, with the rising market of pitch miniaturization, LED display companies have gradually turned the market direction to three major technical aspects. Among them, including COB small pixel pitch LED display products, QD phosphors reach RGB small pixel pitch led display technology and MicroLED display. In the context of rapid growth, the support brand pattern of COB small pixel pitch LED display in 2018 will also undergo new changes. Not long ago, Lehman shares have been given in the first half of 2018, providing COB small pixel pitch three generations of products for The news of the goods. According to another source, the industry leader Liard also intends to develop small-pitch LED products with MINI-LED technology. Moreover, Lie De’s core upstream supplier, Everlight, has clearly stated that it will launch a liquid crystal backlight system based on this technology in 2018, and will also enter the MINI-LED industry market.

However, it must be mentioned that MicroLED display products once became one of the hot topics in the industry after its launch in 2017. It has significant advantages such as wider viewing angle, higher contrast, better picture quality, lower cost and seamless splicing. Favored by technology-first companies. At the same time, it can be seen that traditional display manufacturers and LCD manufacturers expect to enter the field of MicroLED display market by way of alliance and cooperation. It is not difficult to see that the future small pixel pitch market is infinite and unpredictable. Always believe in the “how big the heart is, how big the stage is”, the global LED small-pitch display market will continue to maintain rapid growth.

Second, although the small distance is baptized by the “price war”, but still do not forget the new field breakthrough

In the upcoming 2017, the small pixel pitch LED display market has not been spared from the impact of the “price war.” However, in the past four years, the small-pitch LED display system has exploded, and the application field of small pixel pitch LED displays has been expanded. From the initial advertising market to the current radio and television, performance, conference, command and dispatch, there is little left in the field showing that the industry does not have small pitch LEDs. Especially in the second half of 2017, Samsung has achieved a breakthrough in the “digital cinema projection” market for small-pitch LED screens. Since the birth of film technology, this market has been “the land of projection display.” Although Samsung’s breakthrough is almost “experimental”, it has caused widespread concern among a large number of industry players.

It can be seen that the digital film market in the small pixel pitch field is inevitably a major breakthrough. At the same time, this also means the extension of the small pixel pitch market in more sub-segments. However, a series of cutting-edge technologies for small pixel pitch LED displays have not yet achieved mass production. This key factor will also be a major obstacle to how long the small-pitch LED display field will last in the 2018 digital movie market. According to the product technology and hardware equipment that has been produced at this stage, it may take two or three years…or even longer to make substantial progress. However, the third generation of small pixel pitch LED display products will also be put into the market with market changes. Prior to this, the traditional surface-mount products have pixelation and good vision, which is obviously not conducive to the large-scale development of small-pitch LEDs in the digital cinema projection market. Therefore, the future small-pitch market wants to achieve good development in the field of digital cinema, and there is still a long way to go.

Third, small pixel pitch LEDs occupy the indoor display market. The pattern is also quietly changing.
In 2017, the small-pitch LED screen market continued to maintain a high growth rate, but the market pattern seems to have changed quietly. The small pitch LED screen breaks the market boundary where the LED display cannot be used indoors. In this regard, industry sources pointed out that the more the small pixel pitch LED screen expands the field of indoor applications, the more it encounters more competition with “competition technology.” The latter naturally promotes more brands, channels and capital to enter the small pixel pitch LED industry. These new franchisees have also developed more market mergers and acquisitions, product foundry markets, and refined competitive market structures.

The occurrence of the above phenomenon depends not only on the solid foundation strength of the small pixel pitch LED display in the industry, but also on the increasingly complex, diversified and informatized development trends of its display applications. In order to be based on this field, it is not only necessary to show the improvement of terminal technology, but also the support of standardized solutions. Therefore, we firmly believe that 2018 is a year of maturity and small maturity, and it will be a year of breakthrough development. What kind of surprises will happen in the industry revolution, let us wait and see the development of technology!